Footballers’ wives?

[gleb]

This was also the first time I had ever seen wine sold varietally, where the bottles displayed the name of the grape variety, rather than the château, estate or domain of origin. This is so accepted now as to be unworthy of notice. Only the Old World clings to its Barolo, Bordeaux and Mosel labellings – everywhere else you know from one glance at the bottle that the wine is made of Pinot Noir, Cabernet Sauvignon, Tempranillo or Riesling. Having said which, thirty years later it is clear that easy familiarity with varieties has not entirely penetrated Britain. I saw an edition of The Weakest Link not so long ago where, to the question ‘What are Merlot, Shiraz and Chardonnay?’, the contestant offered the answer ‘Footballers’ wives?’

Stephen Fry. The Fry Chronicles