экспансивный бизнес-гуру

[gleb]

if you are a hospital administrator with a highly trained, celebrated, expert heart surgeon on staff, you surely do not want that surgeon also mopping the floors or talking on the phone to prospective patients who haven’t first been screened as to appropriateness for care, ability to pay, etc. No! You want that surgeon doing surgery. If you are the surgeon and the hospital administrator hands you a mop, you should use it to beat him to a bloody pulp

Dan Kennedy. No BS Direct-marketing for Non-direct-marketing Businesses